Basics of Google Adwords Marketing

If you are to start your pay per click marketing using Google Adwords its better you know the basics before you jump into it.
Like Google search results, Google Adwords is designed to deliver best ads that meet user need better.
Here are the basic aspects of Google Adwords campaign.
Keywords in Ad
Put your targeted keywords on ad title and ad description. Don't target too many keywords with same ad. Keywords in ad conforms ad relevancy.
Landing Page Relevancy
Your landing page must be relevant to the targeted keywords. Your page should be optimized for reflect the keywords. Pay attention to page title, meta keywords, meta description, page content. On page content have h1 tag, h2 tag, keywords linked, bold text etc.
CTR
Click through rate is very important. Higher the CTR less you pay for your ad.

Article Source: http://www.articledashboard.mk

Webmaster of Webcosmo Webmaster Forum. Visit us for more tips on marketing, seo, web design, web development, online business.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated