A Brief History of Luminox Watches

Luminox watches are known by the self-powered lighting method that's unique to them, and guaranteed to last for at least 10 years. In order to incorporate this capability, Luminox timepieces undergo further manufacturing stages that few other watches in the world do. The heritage of Luminox is intimately associated with this distinctive characteristic of the company's watches.
Richard Timbo and Barry Cohen, two business colleagues who knew each other through their own career as sales representatives, were seeking to create a market through well-known products or proprietary technology that could place a barrier on competitors. They discovered the Swiss company RMBG, which had a exceptional lighting technology, and suggested that this technology be integrated into Swiss watches, and acquired absolute rights for the application of the technology in Northern America.
The new design watches, which were primarily marketed under the brand name of the Swiss company, was soon re-christened Luminox, a name extremely suggestive of its special illumination abilities that had been derived from the Latin roots Lumi, meaning light, and nox which means night.
The unknown brand of watches was still battling to make a mark in a very competitive market that laid great value by brand name, when it got a break in the form of a call from an American navy procurement officer. In 1993 the company received an invite from the procurement officer of the US Navy SEAL teams to supply it with a specifically designed range of watches. The US navy's Sea, Air and Land (SEAL) teams wanted a dive watch to be used on their night missions. Luminox took up the challenge and worked with its Swiss partner for nine months before coming out with the first Navy SEAL watch in 1994.
This was a turning point in the history of Luminox watches. The seal of approval given by the SEAL improved the integrity of the brand and raised its image within the consumer market. Demand for the watches started to increase and the company started selling its plastic model Luminox watches.
After selling several 1000's of its plastic model watches for 5 years, the business introduced the first steel version, with a carbon fibre bezel, in 1999. The steel version of the SEAL dive watches was an immediate success. From this, it was apparent to the manufacturers that if they could make the watches in greater varieties and numbers, the market would absorb them. This spurred the company on to an development drive and the desire to introduce new models.
In the fall of 2000, the company came out with an all steel series and an all titanium series. The innovative product launches were again met with resounding success, as the market lapped up both the products. These series incorporated features that are found in what are though to be fine watches, and included 10-year lithium batteries, sapphire glass crystals and anti reflective coating.
If the call from the US navy was a significant milestone in the history of Luminox watches, the Air force wasn't to lag far behind. The company received a call in 1999 from the Edwards Air Force base informing them that they admired the watches manufactured by them, and wanted to have a version for use during their bombing missions. The requirement was to develop something specifically for them, and not to supply or even adapt the version that was supplied to the Navy. This gave rise to a succession of watches that was developed for use by F-117 Nighthawk stealth pilots.
Luminox consequently acquired rights to develop watches for the particular needs of the aviation sector. Thus was born another range of watches in the Luminox group.
The company is now focusing on plans for new ranges of watches for meeting both the requirements of the Navy and the Air Force, and is also taking several measures to retain and consolidate its influence in the retail market.

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